New Kia Ceed has its sights set on the Golf and Focus

8 Mar, 2018 4:14pm Andy Pringle

The new Kia Ceed has been unveiled with full details of the new family hatchback

The all-new Kia Ceed has been revealed, and it has some big ambitions. Kia’s new family hatch has made its public debut at the 2018 Geneva Motor Show, ahead of it going on sale later this year.

The third generation Ceed has been designed for and developed in Europe and is intended to rival the Volkswagen Golf, Ford Focus and Vauxhall Astra.

Opinion: "Goodbye Kia cee'd, hello Kia Ceed"

Not only does it overshadow the older Ceeds with its sales ambitions, it is also longer and wider than the model it replaces. However, the biggest news (especially for spell checkers) is that the name has changed from cee’d to Ceed.

What’s also simpler are the lines of the car, with a sharper look that’s intended to make it appear more sporty. At the front, there’s a wider version of the company’s ‘tiger-nose’ grille, while the air intake is set lower down, and the ‘ice cube’ LED daytime running lights that were exclusive to the old GT and GT-Line models will be standard on all new Ceed models. 

Those straighter lines continue at the rear, where the Ceed also has the wide pillars behind the rear doors that have become something of a Kia trademark. This then contrasts with the curved look of the LED rear lights. 

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Inside, the emphasis has been on raising quality, but the overall design is typically Kia, with the dashboard effectively split into two. The top half houses the standard touchscreen, while the bottom has the controls for the stereo and ventilation. 

Meanwhile, thanks to the lower driving position, there’s more headroom in the front. Rear-seat passengers have more shoulder room, too, and the 395-litre boot is larger than a Golf’s.

Kia Ceed engines and technical specifications 

According to Kia, the new Ceed features fully independent suspension – allied to quicker steering – that will make the car feel more agile. But, at the same time, they say, it will give a comfortable ride, better body control and greater stability at high speed. 

The wide range of engines includes a revised 120PS (118bhp) version of the turbocharged 1.0-litre petrol engine, while a new 140PS (138bhp) 1.4-litre unit replaces the old 1.6. The entry point to the range will be a 100PS (98bhp) 1.4.

In addition, two versions of the 1.6-litre CRDi diesel engine will be available, with 115PS and 136PS (113bhp and 134bhp), and CO2 emissions expected to fall below 110g/km. Like all the engines, they come with a six-speed manual gearbox, but a seven-speed dual-clutch transmission will be optional on all but the two least powerful petrol engines. 

• Geneva Motor Show 2018

Thanks to the Drive Mode Select system, the driver can tailor the responses of the engine and steering. In Normal mode, the emphasis is on fuel economy and easy manoeuvrability, while Sport gives quicker acceleration and more weight to the steering. 

Kia Ceed technology and safety 

Last, but not least, Kia claims that the new Ceed will be the most hi-tech car in its class. Bluetooth connectivity, automatic lights and keyless entry will be standard, while for the first time on a Kia, a heated windscreen will be available. 

Also appearing on a Kia for the first time is the Lane Following Assist system, which can perform a variety of functions at up to 81mph: spot gaps in traffic to move into in heavy traffic; follow lane markings on the motorway; and, control the brakes, steering and accelerator to keep up with traffic. 

In addition, buyers will also be able to specify adaptive cruise control, parking assist, blind spot warning and pedestrian recognition for the Forward Collision-Avoidance Assist system. 

Although the precise on-sale daye for the UK is yet to be confirmed, Kia has said that the car will go on sale in Europe in the summer. Prices, too, are yet to be set, but we don’t expect much change over the current range, which starts at just over £15,000; and, like all Kias, the new Ceed will be covered by the company’s seven-year, 100,000-mile warranty. 

“Goodbye Kia cee’d, hello Kia Ceed”. Click through to to get our view on the family hatch’s name change…